2026 Jeep Wrangler vs 2026 Ford Bronco
Both are commonly cross-shopped against each other. Here’s how their real 5-year ownership costs actually compare, using real market pricing data rather than sticker price alone.
Pricing data refreshed monthly · last updated September 2026
2026 Jeep Wrangler
$54,4965-year total · $908/moPrice: $56,073 · 19 MPG
Depreciation: $27,979 · Fuel: $11,053
Insurance: $8,500 · Maintenance: $3,500
2026 Ford Bronco
$67,3405-year total · $1,122/moPrice: $72,338 · 17 MPG
Depreciation: $38,547 · Fuel: $12,353
Insurance: $8,500 · Maintenance: $3,500
Most of the gap comes from depreciation ($10,568 higher for the Ford Bronco) and fuel/energy ($1,300 higher for the Ford Bronco).
After 5 years, the Jeep Wrangler keeps about 50% of its value and the Ford Bronco about 47%.
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